Strategic management : planning for domestic and global competition /

Pearce, John A.

Strategic management : planning for domestic and global competition / John A. Pearce II, Richard B. Robinson, Jr. - Fourteenth edition. - 450pg. + (various pagings) : illustrations ; 26 cm.

"Business week"--Cover.

Includes bibliographical references and indexes.

9789814577373


Strategic planning.
overview of strategic management
strategy formulation
strategy implementation control and innovation
cases

658.4012