Blueprint for your library marketing plan :

Fisher, Patricia H.

Blueprint for your library marketing plan : a guide to help you survive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller. - Chicago : American Library Association, 2006. - xi, 135 p. ; 28 cm.

Includes bibliographical references and index.

0838909094

2005015016


Libraries--Marketing.--United States
Libraries--Public relations--United States.
Library planning--United States.
Strategic planning--United States.

Z716.3 / .F57 2006

021.7