Strategic management practices : a Kenyan perspective applications and cases

Strategic management practices : a Kenyan perspective applications and cases Dr. John Yabs - Second edition - School of Business University of Nairobi Lelax Global 2010 - Xxviii ;314 26 cm. - 2010-

"The official journal of the Academy of Strategic Management."


Strategic planning
Strategic management theory and practice
Levels of strategy
Environmental forces influencing strategy
Evaluating environmental forces

HD30.28 / .A2475

658.4