MARC details
| 000 -LEADER |
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| fixed length control field |
02393cam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
20344892 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KeNa-CAJ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201118122532.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr_||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180205s2019 mdu ob 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781538101353 (pbk. : alk.paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
KeNa-CAJ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quesenberry, Keith A., |
| Dates associated with a name |
1971- |
| Relator term |
author. |
| 9 (RLIN) |
7537 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media strategy : |
| Remainder of title |
marketing, advertising, and public relations in the consumer revolution / |
| Statement of responsibility, etc. |
Keith A. Quesenberry, Messiah College. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lanham : |
| Name of producer, publisher, distributor, manufacturer |
Rowman & Littlefield, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 353pp. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
7538 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
7539 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
7540 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet in public relations. |
| 9 (RLIN) |
7541 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
scale and scope of social media |
| 9 (RLIN) |
7542 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
shifting influences and the decline of push marketing |
| 9 (RLIN) |
7543 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketers point of view from control to engagement |
| 9 (RLIN) |
7544 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
lay a foundation and frame the conversation |
| 9 (RLIN) |
7545 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
make repairs and jumpstart the conversation |
| 9 (RLIN) |
7546 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
integrating marketing advertising and public relations social media |
| 9 (RLIN) |
7547 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
social networks blogs and forums |
| 9 (RLIN) |
7548 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
microblogging and media sharing |
| 9 (RLIN) |
7549 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
geosocial live video ratings and reviews |
| 9 (RLIN) |
7550 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
social bookmarking and social knowledge |
| 9 (RLIN) |
7551 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
integrating social media across organizations - social media insights and crowdsourcing, content marketing and influencer marketing, social care and social selling |
| 9 (RLIN) |
7552 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
pulling it all together - write your plan plan your sell, social media law ethics and etiquette |
| 9 (RLIN) |
7553 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Quesenberry, Keith A., 1971- author. |
| Title |
Social media strategy |
| Edition |
Second edition. |
| Place, publisher, and date of publication |
Lanham : Rowman & Littlefield, [2018] |
| International Standard Book Number |
9781538113929 |
| Record control number |
(DLC) 2018004653 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origcop |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
