Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
Material type:
TextPublisher: Lanham : Rowman & Littlefield, [2018]Edition: Second editionDescription: xii, 353ppContent type: - text
- computer
- online resource
- Internet marketing
- Internet advertising
- Social media
- Internet in public relations
- scale and scope of social media
- shifting influences and the decline of push marketing
- marketers point of view from control to engagement
- lay a foundation and frame the conversation
- make repairs and jumpstart the conversation
- integrating marketing advertising and public relations social media
- social networks blogs and forums
- microblogging and media sharing
- geosocial live video ratings and reviews
- social bookmarking and social knowledge
- integrating social media across organizations - social media insights and crowdsourcing, content marketing and influencer marketing, social care and social selling
- pulling it all together - write your plan plan your sell, social media law ethics and etiquette
- 658.872 23
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Includes bibliographical references.
Description based on print version record and CIP data provided by publisher.
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