TY  - BOOK
ED  - The National Police Service (NPS)
TI  - The National Police Service (NPS): Communication strategy: 2014
U1  - 363.2 
PY  - 2014///
CY  - Nairobi, Kenya
PB  - The National Police Service (NPS)
KW  - Introduction
KW  - Kenya
KW  - The National Police Service
KW  - Objects and functions of the National Police Service
KW  - Situation analysis
KW  - Background
KW  - Strengths, weaknesses, Opportunities and threats
KW  - Political, economic, social, technological, legal, and environmental
KW  - Communication strategy
KW  - Rationale for a communication strategy
KW  - Target audience
KW  - Identifying target audience
KW  - Key messages
KW  - Aligning messages to the vision and mission
KW  - Story telling agenda
KW  - Transformation
KW  - Storytelling pillars
KW  - Preparing key messages
KW  - Gauging success
KW  - Communication channels
KW  - Choosing a channel
KW  - Channel characteristics
KW  - Proposed channels
KW  - Enhanced ICT use
KW  - Improving police-community relations
KW  - Communication guidelines
KW  - Crisis communication
KW  - Implementation matrix
ER  -