Kim Chan W., Mauborgne R. <br/><br/>
Blue ocean strategy :  How to create uncontested market space and make the competition irrelevant  

 - Boston Massachusetts  Harvard Business Review Press  c2015. 
 - xxviii, 287 p. :  ill. ;  24 cm. 
<br/><br/> Authors, W. Chan Kim  and Renee Mauborgne  Includes index. 
<br/><br/><label>ISBN: </label>13978625274496 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Sains Malaysia.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher--Marketing.--Malaysia<br/>creating blue oceans <br/>reconstruct market boundaries <br/>focus on the big picture <br/>reach beyond existing demand <br/>get the strategic sequence right <br/>overcome key organizational hurdles <br/>build execution into strategy <br/>align value profit and people propositions <br/>renew blue oceans <br/>avoid read ocean traps 
<br/><br/><label>Dewey Class. No.: </label>330.9