TY  - BOOK
AU  - Kim Chan W., Mauborgne R.
TI  - Blue ocean strategy: How to create uncontested market space and make the competition irrelevant 
SN  - 13978625274496
U1  - 330.9 23
PY  - 2015///
CY  - Boston Massachusetts
PB  - Harvard Business Review Press
KW  - Universiti Sains Malaysia
KW  - Education, Higher
KW  - Malaysia
KW  - Marketing
KW  - creating blue oceans
KW  - reconstruct market boundaries
KW  - focus on the big picture
KW  - reach beyond existing demand
KW  - get the strategic sequence right
KW  - overcome key organizational hurdles
KW  - build execution into strategy
KW  - align value profit and people propositions
KW  - renew blue oceans
KW  - avoid read ocean traps
N1  - Authors, W. Chan Kim  and Renee Mauborgne; Includes index
ER  -