Quesenberry, Keith A.,  1971- <br/><br/>
Social media strategy :  marketing, advertising, and public relations in the consumer revolution / 
Keith A. Quesenberry, Messiah College. 
 - Second edition. 
 - xii, 353pp. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.<br/>Social media.<br/>Internet in public relations.<br/>scale and scope of social media <br/>shifting influences and the decline of push marketing <br/>marketers point of view from control to engagement <br/>lay a foundation and frame the conversation<br/>make repairs and jumpstart the conversation <br/>integrating marketing advertising and public relations social media<br/>social networks blogs and forums<br/>microblogging and media sharing <br/>geosocial live video ratings and reviews <br/>social bookmarking and social knowledge<br/>integrating social media across organizations - social media insights and crowdsourcing, content marketing and influencer marketing, social care and social selling   <br/>pulling it all together - write your plan plan your sell, social media law ethics and etiquette
<br/><br/><label>Dewey Class. No.: </label>658.872