TY  - BOOK
AU  - Tench,Ralph
AU  - Waddington,Stephen
TI  - Exploring public relations and management communication
U1  - 659.2 23
PY  - 2021///
CY  - Harlow, England
PB  - Pearson
KW  - Public relations
KW  - context of public relations
KW  - working with the media
KW  - social media for public relations
KW  - politics and democracy
KW  - community and society corporate social responsibility (CSR)
KW  - intercultural and multicultural context of public relations
KW  - role of the public relations practitioner
KW  - public relations theories communication relationships and persuasion
KW  - strategic public relations planning and management
KW  - measurement and evaluation for effectiveness and impact
KW  - disinformation fake news and social reality
KW  - corporate image reputation an identity
KW  - public relations professionalism
KW  - media relations
KW  - internal communication
KW  - issues management
KW  - crisis public relations management
KW  - public relations and the customer
KW  - business to business public relations
KW  - public affairs
KW  - integrated marketing communications
KW  - sponsorship
KW  - corporate communization
N1  - Revised edition of: Exploring public relations. 2017; Includes bibliographical references and index
N2  - "Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"--
ER  -