Klososky, Scott.

Manager's guide to social media / Scott Klososky. - New York : McGraw-Hill, c2011. - xiii, 193 p. : ill. ; 23 cm. - Briefcase books series . - Briefcase book. .

Includes index.

Social technologies: an introduction -- Social technology and the organization -- Setting the tone: social tech from a leadership perspective -- Managing the use of social tools -- Selecting the best social tech tools -- Managing your online reputation -- Building rivers of information -- Managing the organizational voice -- Social tools and virtual teams -- Managing social tech by the numbers -- Integrating social tech with velocity -- The future of managing social tech.

9780071754330 (alk. paper)


Personal Internet use in the workplace.
Social media.
Information technology--Management.
Management--Social aspects.
Online social networks in business.

006.702465