| 000 | 01327cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 17483667 | ||
| 003 | KeNa-CAJ | ||
| 005 | 20201118070516.0 | ||
| 008 | 121003s2012 my a f001 0 eng | ||
| 020 | _a13978625274496 | ||
| 040 |
_aDLC _cKeNa-CAJ _dDLC |
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| 082 |
_223 _a330.9 |
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| 100 |
_aKim Chan W., Mauborgne R. _97444 |
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| 245 | 0 | 0 |
_aBlue ocean strategy : _bHow to create uncontested market space and make the competition irrelevant |
| 260 |
_aBoston Massachusetts _bHarvard Business Review Press _cc2015. |
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| 300 |
_axxviii, 287 p. : _bill. ; _c24 cm. |
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| 500 | _aAuthors, W. Chan Kim and Renee Mauborgne | ||
| 500 | _aIncludes index. | ||
| 610 | 2 | 0 |
_aUniversiti Sains Malaysia. _97445 |
| 650 | 0 |
_aEducation, Higher _zMalaysia _xMarketing. _97446 |
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| 650 | 0 |
_acreating blue oceans _97447 |
|
| 650 | 0 |
_areconstruct market boundaries _97448 |
|
| 650 | 0 |
_afocus on the big picture _97449 |
|
| 650 | 0 |
_areach beyond existing demand _97450 |
|
| 650 | 0 |
_aget the strategic sequence right _97451 |
|
| 650 | 0 |
_aovercome key organizational hurdles _97452 |
|
| 650 | 0 |
_abuild execution into strategy _97453 |
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| 650 | 0 |
_aalign value profit and people propositions _97454 |
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| 650 | 0 |
_arenew blue oceans _97455 |
|
| 650 | 0 |
_aavoid read ocean traps _97456 |
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| 942 |
_2ddc _cB _i330.9 |
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| 999 |
_c1358 _d1358 |
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