Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
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TextPublication details: Boston Massachusetts Harvard Business Review Press c2015.Description: xxviii, 287 p. : ill. ; 24 cmISBN: - 13978625274496
- Universiti Sains Malaysia
- Education, Higher -- Malaysia -- Marketing
- creating blue oceans
- reconstruct market boundaries
- focus on the big picture
- reach beyond existing demand
- get the strategic sequence right
- overcome key organizational hurdles
- build execution into strategy
- align value profit and people propositions
- renew blue oceans
- avoid read ocean traps
- 23 330.9
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| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ombudsman Library Headquarters Main shelves | Ombudsman Library Headquarters | 330.9 (Browse shelf(Opens below)) | Available | 0000000000463 |
Authors, W. Chan Kim and Renee Mauborgne
Includes index.
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